With over 3 million active users in Nigeria, TikTok has become a legit hustle for many content creators who are looking to turn their passion into profit .
While the platform doesn’t directly pay Nigerian creators through programs like the TikTok Creator Fund, there are still multiple proven strategies to earn money from it.
In this guide, I will walk you through the best ways to monetize TikTok in Nigeria in 2025, including:
• Affiliate Marketing & Brand Partnerships
• Selling Products via TikTok Shop
• Live Streaming & Virtual Gifts
• Redirecting Traffic to YouTube & Blogs
• Selling Digital Products & Services
1. Affiliate Marketing & Brand Partnerships
One of the most lucrative ways to earn on TikTok in Nigeria is through affiliate marketing and brand sponsorships.
How it Works:
- You promote products using affiliate links (e.g., Amazon, Jumia, Konga).
- Earn commissions (5%–30%) per sale .
- Multiple Brands can start paying you for sponsored posts if you have 10k+ followers .
Best Affiliate Programs for Nigerians:
Amazon Associates (Global products)
Jumia Affiliate Program (Local e-commerce)
Shopify Collabs (For dropshipping stores)
Extra Tip for you:
- You can actually use TikTok’s Creator Marketplace to find brand deals that will pay you better (but requires 100k+ followers or more) .
2. Sell Products via TikTok Shop (E-commerce)
TikTok Shop allows creators to sell directly in the app, although this isn’t officially supported in Nigeria yet. However, you can still promote products with methods like:
A. Dropshipping
- You can Partner with suppliers (e.g., AliExpress, CJ Dropshipping).
- By Posting viral product demos with a link in bio .
B. Print-on-Demand Merch
- You can Sell custom T-shirts, mugs, phone cases (via Printful, Teespring).
- Example: Football Fans Tribe Podcast sells football branded T-shirts to their fans, that’s something you can do too.
C. Local Business Promotion
- Small businesses around your area can pay you for shoutouts & product features .
3. Earn from Live Streaming (Virtual Gifts)
As a Nigerian creator you can monetize LIVE streams by receiving virtual gifts (Diamonds), which you can convert to cash later.
Requirements:
• 1,000+ followers
• Engaging content (Q&A, performances, tutorials)
How It Works:
- Your Fans send you coins (TikTok’s currency) during LIVE.
- Convert coins to Diamonds → Withdraw via PayPal (₦500 per 100 Diamonds) .
Professional Tip for you:
- Always try to Go LIVE during peak hours (8–11 PM) for maximum viewers, Although you should also analyse your Insights to know when your followers are mostly Online.
4. Redirect Traffic to Monetized Platforms
Since TikTok doesn’t pay Nigerians directly, redirecting followers to other platforms is key.
A. YouTube (Ad Revenue)
- Post short TikTok clips teasing full YouTube videos.
- Example: A Nigerian chef posts 30-second recipe teasers on TikTok, linking to full cooking tutorials on YouTube .
B. Blog (Ad & Affiliate Income)
- You can earn money from ads by Using Monetag or Adsterra (instant ad approval for Nigerian blogs).
- Post “How-To” TikToks with a “Read full guide on my blog!” Notice, it will help your CTR (Click-through rate) .
5. Sell Digital Products & Services
No inventory? No problem! You can still sell digital goods like:
A. E-books & Courses
- Example: A fitness coach sells “30-Day Home Workout Plan” (₦5,000 per download) .
B. TikTok Management & Editing
- Offer video editing services to businesses (₦10k–₦50k per project) .
C. Exclusive Content (Subscriptions)
- Use TikTok Series (₦1,500/month for behind-the-scenes access) .
6. Crowdfunding & Donations
As a Nigerian creators you can use any of these methods to Monitize:
• Buy Me a Coffee (Fans tip ₦500–₦5,000)
• TikTok LIVE Gifts like I mentioned earlier (It’s Best for musicians & comedians)
Best Strategy for Nigerians
| Method | Earning Potential | Best For |
|---|---|---|
| Affiliate Marketing | ₦50k–₦500k/month | Beginners |
| TikTok LIVE Gifts | ₦10k–₦100k/month | Entertainers |
| Brand Sponsorships | ₦20k–₦200k/post | Influencers (10k+) |
| YouTube/Blog Traffic | Passive income | Educators & Reviewers |
Key Takeaway:
- Start with affiliate marketing & LIVE gifts.
- Grow to brand deals & digital products.
- Always redirect traffic to monetized platforms.
If you are Ready to Start, Follow this few tips.
1️⃣ Pick a niche (e.g., comedy, fitness, tech).
2️⃣ Post daily (3–5 high-quality videos).
3️⃣ Engage with trends (Use Nigerian hashtags).
4️⃣ Monetize (Apply the strategies above).
FAQs: Monetizing TikTok in Nigeria 2025
1. Can I join the TikTok Creator Fund in Nigeria?
No, the program is not available for Nigerian creators at this moment.
2. How much can I earn from TikTok in Nigeria?
- Affiliate marketing: ₦50k–₦500k/month
- Brand deals: ₦20k–₦200k per post
- Live gifts: ₦10k–₦100k/month
3. Do I need 10k followers to monetize?
No! Even 1k followers can earn via affiliate links & small brand deals .
4. What’s the fastest way to earn?
Dropshipping + TikTok ads (if you have a budget) .
5. Can I withdraw TikTok earnings in Nigeria?
Yes, via PayPal, Payoneer, or local bank transfers .
